If you've been putting off expanding your PPC presence to Bing Ads , which we've always recommended, you've got a little extra encouragement today. You can incorporate clickable CTA buttons in your text advertising right now. Action Extensions is the official name for the new buttons. They were made available to advertising by Bing earlier this month. Consider the following scenario: As you can see, Action Extensions provide you with another way to entice your search prospects to visit your website. So far, they've proven to be rather effective—advertisers that took part in beta testing saw a 20% rise in CTR on average. For no extra fee, you can add Action Extensions to your text advertisements, and clicks on them will cost you the same as clicks on your headlines. The best part is that you may use them in conjunction with sitelink extensions. It's no surprise that advertisers' CTRs soared throughout the test phase! Action Extensions can be added to your Bing text advertisements (on both desktop and mobile!) right now. In reality, your account has dozens of pre-made ones.