Updated: Apr 17, 2019
Wix is an extremely powerful platform that allows like-minded entrepreneurs to build websites for their businesses. This company has completely transformed and revamped over the past two years. You'll never believe one of the key elements to their revamp!
Okay, you got me. Based off of the title of this blog post, I bet you can guess what one of the major keys was to taking Wix to the next level. If you guessed SEO, you are absolutely correct.
You may know me from the Wix Training Academy YouTube Channel where I provide Wix training videos for like-minded entrepreneurs. You may also know me from this Wix Training Academy website where just above this article contains an "Academy" button that allows you to register for a free account in the academy to receive access to all of my exclusive Wix training content.
Why did I throw that whole blurb in there?
I threw that entire blurb in about myself so you can understand that I often get this question of: Is Wix SEO Friendly?
I want to make it clear that I am not an advocate for a short yes or no answer. If you are like me, you would like a clear explanation of an answer before making a decision on the platform you choose to build your business's website.
I would encourage you to follow along as I explain why Wix IS SEO Friendly through some questions that will shock you with their answers.
Will my Wix website be found on Google?
Thankfully, Wix is an incredible platform. They give you the complete recipe to instantly be listed on Google. When you build a website on Wix, you are provided the tools to take your website to Google and rank. Although, this does involve some work and effort on your end. If you are willing to invest time into your SEO like you invested into developing and designing your website, you will become a well-ranked website on Google.
One of the most phenomenal SEO tools Wix created was their Wix SEO Wiz. This is an intuitive step-by-step SEO guide that will take you through a checklist to complete before instantly indexing your website into Google.
Wait a minute, did I really just drop a value bomb on you? Yes, yes I did.
You heard it right! The Wix SEO Wiz takes all of the worry and uncertainty of how to perform SEO on your website away with simple guides to take your website down the correct route.
If you need some actual proof that your Wix website will be found on Google, why don't you see what the source itself had to say.
That is correct. During the Google I/O Conference, they mentioned Wix's massive improvements to the SEO portion of the platform.
I also wanted to mention one other cool story. So, I am part of the Wix Design Experts group and someone in the group had a Wix website for training. One of their keywords in SEO was "wix training nyc." You'll never guess who they beat in ranking! They beat Wix!
I cite that story to explain that any Wix website is capable of rankin extremely well on Google.
Are Wix websites mobile-friendly?
If you did not know, Google is taking high consideration into mobile websites when they rank. Why? Well, nearly 60% of Google's overall searches happen on mobile. This is a huge percentage when putting that into perspective.
Google wants to ensure that whether a visitor is on mobile or desktop they get the same great content and experience.
How does Wix rank in this mobile-friendly mix?
Well, they rank just as well if not better than any other website creation platforms. Wix even has a mobile editor that allows you to translate your same thrilling desktop experience over to mobile.
I often hear people say, "Wix is good but you cannot create responsive websites in Wix." This is somewhat true. Wix is not naturally responsive, but you can literally create an entire mobile site in Wix from your desktop experience by switching to the Mobile Editor and hitting the Page Optimizer.
By the way, any changes you make in the mobile editor will not effect your desktop website.
What is the Wix SEO Wiz?
The Wix SEO Wiz is a phenomenal tool that takes SEO and turns it into bite-sized chunks that anyone with any skillset can accomplish. Essentially, the Wix SEO Wiz is a step-by-step guided system on how to maximize the SEO for your Wix website.
Even better, Wix allows you to index your website on Google in about 30-seconds. Say goodbye to long indexing times and hello to instant speeds.
From adding meta descriptions to your website content to connecting your site to the Google Search Console, Wix SEO Wiz walks you through each step and offers tutorials on how to accomplish that step.
It is a full solution to core SEO that has not been created anywhere else on the web. Of course, to maximize every aspect of SEO possible, this tool should not be entirely relied on.
There are aspects to SEO that will also have to be executed and implemented externally from the native Wix platform itself such as, in Google.
The important note of the Wix SEO Wiz is that it takes a difficult and complicated process and makes it very user-friendly by offering a step-by-step guided system that allows each user to maximize the SEO on their website.
So, is Wix SEO friendly?
In my honest and professional opinion, Wix is not only SEO friendly, but user-friendly as well.
I would recommend Wix's SEO to anyone that is considering it.
Take Mark Preston, an SEO Expert and colleague of mine that lives in Manchester, UK. He was a WordPress enthusiast and advocate for his whole career until the firm he works at made a major switch to WIX SEO. Mark likes to push the boundaries and took the daring move of moving his entire personal brand website over to Wix. His move paid-off big time! He did not lose any traffic and in fact, increased his traffic.
Unfortunately, he took a large amount of flak for this in the SEO community, because they are all so against Wix. Sadly, they have no statistics to prove why they don't trust Wix when in fact, the SEO performance on Wix websites has been fairly impressive.
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