Building A Social Network in Wix | Part 12 | Adding Automated Emails in Wix

Are you looking to build the best social network on the internet? If so, it's time to stick around and check out this video. As I line out a tip that will help you stand apart from your competitors in other social networks online.

Guys, this is the Wix Training Academy, and I'm excited to bring you part 12 of our Building A Social Network in Wix The Non-Coding Founder's guide series. Just so you know, I'm going to throw a card up on the screen right now. If you have not seen the previous parts of this series, they go in an order that flows well, that takes you from the start to where we're at now in building a social network in Wix so you click that card and catch up on the videos if you're not caught up already. But if you are, make sure you hit that subscribe button right down below and flip those bell notifications on so you don't miss any of these building assaulting that worked in Wix videos. As I'm giving you 12 new parts as my Christmas present as the 12 days of Christmas for you guys for being such an amazing audience. Thank you so much. And let's hop into our topic today. Don't forget to head to wixtrainingacademy.com to go check it out.

Adding Automated Emails in Wix

Guys today we're not actually even going to be in the editor. No, instead, I'm going to show you a Wix CRM marketing feature that you can utilize to improve your overall experience user experience for your social network. So we've built out custom registration. We've built out the framework of our profile page. We built out the login sequence. We've built out the ability to update a profile page, and then we've still got a whole bunch of exciting stuff to come. We've built out feed pages, statuses, all that good stuff, but we still have to build out a liking system, a commenting system, a follow system, a direct messaging system. And I'm also going to build in a searching function to show you how we can have users search for other users on the platform and display those results.

In this video, I'm going to show you how to add an automated email. When a user registers for an account on your website, by doing this, you're improving your user experience because when you send an automated email, it's a much more personal experience. You're sending an email out. So that one recognizes. So you recognize as a social network that they just became a user and two, your goal should be to send some value in that email. In fact, the entire follow-up email after user registers should be complete value. Whether that's giving them a whole, a layout or roadmap of what's on your social network and where to access everything, whether that's giving them a welcome video series, whether that's providing them best tips for best use of the social network tips to find certain people, whatever that may be, you should send out a follow up automated email, which means as soon as the user registered, you don't have to manually do anything.

I'm going to show you how to access the automated email. So that way it takes all the guessing work out of this. And it makes it much easier for you. In fact, I'm going to show you a couple different automated emails that you can utilize, but the specific one we're going to focus on is that right after registration.

Triggered Emails

So we're going to click marketing tools here in our dashboard. So we're in our dashboard when you click marketing tools and then we're going to go down to marketing integrations. So we've got marketing integrations down here, and then you see triggered emails. So if we go to triggered emails here, you're going to see a couple of things. So this is for your coded emails, marketing integrations is for if you wanted to hook up via MailChimp, any of those, this is where you would go to hook that automated email up. If you've already got one sent in, in the database, ready to go, that's where that one would go. But to get to our actual automated emails, we're going to come down to automation.

So we're going to go to marketing home right here under marketing tools. And by the way, guys triggered emails, separate topic I'll talk you guys about that in a separate video, it integrates with code. I'm going to show you the audit automations, which automations emails you're going to come here to the marketing home tab. And you're going to scroll down to automation. You're going to click that once you, you're going to see a couple things. You're going to see one, the ability to add a new automation, and then it doesn't let you troll on this page because it shows you this three that are best suited for your website. Does that mean you're eliminated three, absolutely not.

We just showed you the best three here, curated for your account in your website in particular. So you'll see. It knows us pretty well because what is one of the automations? It recommends welcome your new site member. So we are in fact going use this our nations, although I'm not going to click it from near because I want to show you some of the other automations that you saw. So I'm going to go here and click new automation.

New Automation

Once I do that, I'll get select a trigger from the list. So this is selecting that triggers. So when this happens, when X happens, why does it go select a trick? In this case, you can see some of the options submits a custom form, submits a contact form, log into your site. You can have an automated email, go out to someone as soon as they log into your site. Not only register this now registers login. Each time they log into your site and email could go out, signed up to your site. So this is again, when user registers that's when they sign up for your site or gets approved as a site member, this is after they would have gotten approved by you. If you had an approval system, meaning that each new member has to be manually approved by you rather than automatically approved immediately when they sign up to your social network.

In this one particular, I'm going to show you the signs up to your site. So this is when they become a member. So you then click this as your trigger and then you get to choose an action. So you now decide how you want to respond. So when someone signs up to your social network, what happens? Do you get an email notifying you, that someone signed up for your social network or are you sending an email to your visitor that just signed up for your social network?

In the case of this video, as I talked about improving the user experience, we want an email sent to our visitor because we want to provide them value in the form of an email as soon as they registered. So then you would click that and then you get to choose a time right here. So I'll show you that the template, the sender details in a second. So after that you could choose a time so you can choose when this happens and you can also choose if it's only sent once per contact, which I would recommend. It's only sent once per contact. When it's the first time you user signs up for your website.

As far as how long after I like to personally do it immediately. I think as soon as the user is registered, have an email sent out, you could also enter a custom time. So you could choose something like five days, you could choose something like one day you can choose something like 15 days, whatever you want that to be. Again, I find immediately works the best. You're most likely to capture them right then and there because they know they just registered to your social network and they're likely going to check their email, make sure they didn't get anything from your social network, because that's, it's just an automated response from people nowadays. They know if they sign up for something that they're likely going to get an email, whether it's a confirmation email or anything about that. So usually immediate leads the way to roll for this type of email. But it's completely up to you, your style, your process. I'm going to choose immediately.

Adding Sender Details

Now to actually physically edit this email you are going to want to add your sender details? So when you do this, this is adding the details of who who's the, from name, who is it from in this case, I'll say it's from Michael Patrick Strauch, and then you could choose the reply to email. So when someone replies to the email that sent out that automated email, what email are they replying back to? This would be your email. So you can either use the business email. You can use your Julie app. Just an example here. If there's a Julie out there watching this video, you've been featured Julie, you could do like hello at whatever your website is. Or if you've got some other Gmail account, email, domain are emails that you'd rather go to whatever you use for your website, for your business. That's what you're going to want this reply email to it's just that straight forward. So that way you maintain your brand image, drops emails as well.

You would simply just click next here. And then it would have you confirm your email. I'm not going to confirm it right now. I'm going to exit that, Wix sends you a confirmation code. So that way it ensures that's your reply to email legitimate email emails through it. So you would then take that mode, paste it in there, like it said, no extra special steps needed it's as simple.

Now to actually physically change this email and change the content in the email, you're simply going to click on it, click edit template. It's going to bring you in CUNY email editor, which is pretty nice. So when you get in here, if you capture a user's first name, okay? So if you can capture a user's first name G the registration process that you have for your social network, you can actually add our area. So you can say, thanks for getting in touch, add variables. We can select from your name. So contact first name and in the fallback value is if there is no name, what will it say? Show the fallback value would be hello. There I'll just say friends.

This now states that it's going to personalize the email so you can add a variable and it could be in this case, the contact first name and what'll happen is Wix will pull whatever first name is associated with that member account that was just signed up for. So whatever that person was, whatever their first name was when they just registered for the account, it'll pull that first name. And if that first name is not available, if they did not put a first name, if they didn't need a first name for your social networks, it'll just say, hello, thanks for getting in touch with Frank. That's what that fallback value is. And then you can click apply and then guide the rest of the email design process is completely up to you.

How you create this email is totally up to you. My biggest tip is provide value. Find a way to insert value in any way, shape or form possible. Like I said, whether that's giving someone a roadmap map of your website to tell them some of the highlights that they should get on your website, whether it's a video series of explaining who you are as a company, who your brand is, what your social network is and why you exist, what problem you're in or what you're trying to provide for people. That's another great way to do it, or give them tips on the best use of the social. How do I find this person? You know, what are the keys to searching? What are the keys to posting, all that kind of stuff, and just find a way to provide value to your users. That's what they're looking for.

As soon as someone signs up for a social network, they're wanting want to get in and get involved, but they want to know how to get involved in. That's why an email with some value immediately going out to that user a signup is so powerful and so valuable. This is something that's not directly in the editor, but this is something that has really needed to be discussed for the social network. Wanted to wait till we got the registration and the login part of this done. So that way I can share this part of it, which coincides right with that guys. Now, the user's completely able to register and log in. Now you have the ability to do automations through Wix through the Wix CRM, through their marketing tools to utilize this. It's a, it's a great tool.

After you edit your email, however you want, and by the way, there's this a little add button over here. It gives you the ability to add text images, dividers buttons, gifts, links, a mix of the text and images, a logo, a video, a new signup button events, or Wix music, all of these things can be added into the email here by dragging and dropping. If I just click like that, I can drag and drop a button, design the look, and feel of the body and change the link of the body and change the button, title, all that good stuff you can see. It's very straightforward, very easy to just like the actual physical web editor itself.

Conclusion

Guys, that's it for this video, you would just click save and continue. And just like that, you've added a new automated email. You then click activate in your automation is an activated I'm missing information on here because I don't have my sender details and I need to confirm them. But as soon as it's activated, it's good to go. And from any new users at register from now going on, they will get that automated email for whatever time after you realize it's that simple.

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